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Media & Public Relations

 

Module One:

  • Getting Starte

  • Workshop Objectives

Module Two: Networking for Success (I)

  • Overview

  • Creating an Effective Introduction

  • Making a Great First Impression

Module Three: Networking For Success (II)

  • Overview

  • Minimizing Nervousness

  • Using Business Cards Effectively

  • Remembering Names

Module Four: The Meet and Greet

  • Overview

  • The Three-Step Process

  • The Four Levels of Conversation

  • Case Study (I)

  • Case Study (II)

Module Five: Dressing for Success

  • Overview

  • The Meaning of Colors

  • Interpreting Common Dress Codes

  • Deciding What to Wear

Module Six: Writing

  • Overview

  • Business Letters

  • Writing Proposals

  • Reports

  • Executive Summaries

Module Seven: Setting Goals

  • Overview

  • Understanding Goals

  • SMART Goals

  • Helping Others with Goal Setting

 

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Module Eight: Media Relations

  • Overview

  • Television

  • Print

  • Web Presence, Blogs & the Internet

Module Nine: Issues and Crisis Communication Planning

  • Overview

  • Gauging the Impending Crisis Level

  • Providing Feedback and Insights

  • How Information Will be Distributed

  • Tracking the Overall Effect

Module Ten: Social Media (The PR Toolkit)

  • Overview

  • Blogs

  • Wikis

  • Podcasts

  • Social Bookmarks

  • RSS Feeds

Module Eleven: Employee Communications

  • Overview

  • Verbal Communication

  • Non-Verbal Communication Skills

  • Email Etiquette

  • Negotiation Skills

  • Making an Impact

Module Twelve: Wrapping Up

  • Overview

  • Words from the Wise

  • Review of Parking Lot

  • Lessons Learned

  • Completion of Action Plans and Evaluations

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