Transforming computer scientists, employees into an innovative entrepreneurs.

What You'll Learn

Through interactive lectures, dynamic classroom discussions, and small group activities, you will discover new frameworks and operating models for developing breakthrough products and services. In the process, you will rethink your company's innovation system and begin to create a more customized and focused innovation strategy.

Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.

Course Details

Exploring innovation systems and tools

Applying design thinking to drive innovation
Viewing the CEO as chief innovator
Improving development processes and innovation strategy
Leading digital business experimentation
Examining best practices in prototyping and experimentation

Linking innovation strategy to execution

Assessing the drivers of new product or service adoption
Determining when to change your channel or pricing strategy
Considering overall positioning in the context of existing product lines
Predicting demand and rates of diffusion when marketing new innovations

Transforming your business

Designing magical customer experiences that stick
Keeping up with changes in the digital marketplace
Controlling operational complexity
Enabling long-term growth through innovation
Recognizing the potential impact of new technologies

Examining new innovation models

Leveraging artificial intelligence for new business models
Promoting adoption and predicting sales levels
Executing a new vision, delivering organic growth, and improving margins
Exploring the impact of disruptive business models
Anticipating and responding to new technical trends

Building an action agenda

Launching and managing innovation initiatives
Ensuring that innovation continues in times of shrinking budgets and resources
Building adaptable project teams
Understanding how management myths can get in the way of innovation
Leveraging networks and ecosystems to share risks and increase reach

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