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What You'll Learn

Through a rich combination of faculty presentations, case studies, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.

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Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.

Key Topics

Reimagining your business

  • Identifying business scope

  • Exploring new business models

  • Developing platforms and managing ecosystems

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Reevaluating your value chain

  • Unleashing innovation

  • Digitizing operations

  • Designing omnichannel strategies

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Reconnecting with your customers

  • Understanding changing consumer behavior and media habits

  • Designing digital, social, and marketing strategies

  • Acquiring, retaining, and managing customers

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Rebuilding your organization

  • Creating the right organizational structure and culture

  • Building a learning organization that continues to improve its capabilities

  • Leading and managing the digital transformation process

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