Key Benefits

After successfully completed this program, you will emerge as a dynamic and future-ready leader, armed with the knowledge, tools, and mindset necessary to lead your organization through the turbulent digital era. You will learn best practices from companies that have successfully navigated through the digital turbulence and also examine those that struggled. This will help you gain the foresight to anticipate disruptions, the adaptability to pivot with agility, and the audacity to create bold innovations.

Enrollment Status: Closed

Date: TBD

Tuition: TBD

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Driving Digital Strategy

Technology, like a relentless force of nature, is reshaping industries at an unprecedented pace. It poses a threat to those who resist and fail to adapt. But it also presents unparalleled opportunities to those audacious enough to harness its power. To thrive in this digital environment, leaders must strike a delicate balance between strengthening the core of their business and boldly building for the future.

Through a series of real-life case studies and thought-provoking discussions, we will explore the ever-evolving digital landscape including recent developments such as generative AI. We will challenge existing paradigms and develop a deep understanding of how technology impacts business strategy, operations, and leadership. We aim to ignite your entrepreneurial spirit and empower you to exploit the potential of technology to build your organization for the future.

Curriculum

Key Topics

Take advantage of the opportunities presented by digital transformation

Learn how new technologies are impacting business
Make digital transformation a key part of your organization's strategy
Create and manage the capabilities that drive digital success
Choose an organizational structure that spurs innovation and entrepreneurship
Build a more flexible organization that aligns with strategic goals

Leverage digital technologies to enhance your operations

Understand the impact of various technologies, such as generative AI, IoT, and smart manufacturing on your operations
Manage channel conflict and design omnichannel strategies
Engage customers through digital, social, and mobile marketing

Expand your personal and professional network

Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Who Should Attend

Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.