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Executive Program of Entrepreneurs and Presidents

Modules Schedule
Module 1: Analyzing and Pursuing Opportunities

Format: On the USILD Campus (2 weeks)

  • Expand the frameworks and approaches for analyzing your current business

  • Identify opportunities and threats and then develop a plan to address them

  • Assess your leadership style and your organization's ability to implement your plan

Module 2: Leading Growth and Transformation

Format: On the USILD Campus (2 weeks)

  • Understand the analytical and leadership capabilities needed to drive growth

  • Develop a plan for leading transformational change and sustaining profitability

  • Assess the leadership, organizational, and governance capabilities needed during expansion

Module 3: Planning Future Transitions

Format: On the USILD Campus (2 weeks)

  • Develop your business strategy going forward and a game plan for executing it

  • Identify future business and personal transitions and navigate them strategically

  • Balance your business objectives with your personal and professional goals

What You'll Learn

Featuring three highly integrated units, the Owner/President Management program is designed to expand your leadership skills, confidence, and vision—and prepare you for the challenges and opportunities ahead. Each three-week unit delves into essential business fundamentals, emerging best practices, and areas of special interest to entrepreneurial business leaders.

Immersed in dynamic case studies, interactive faculty presentations, and individual and group exercises, you will focus on corporate growth, leadership expertise, and financial success. In addition to renowned industry guest speakers, the program features self-assessment and one-on-one coaching sessions to help you balance your business objectives with your personal and professional goals.

Between sessions, you will apply what you've learned back at your company, address specific needs, test new skills and insights, and reassess and improve your performance as a leader.

Key Concepts


Performance Management: Balance growth, profitability, innovation, and risk
  • Measure economic performance, improve resource allocation, implement strategy, and build performance accountability

  • Translate your business strategy into performance targets and metrics

  • Align front-line employees with strategic objectives

  • Identify and manage organizational risks

  • Create accountability systems to motivate entrepreneurship and innovation

  • Build and lead a high-performance culture

Entrepreneurship: Drive high growth while managing uncertainty
  • Identify and prioritize opportunities and risks

  • Use business analytics to turn a viable opportunity into a focused strategy

  • Experiment to refine the business model and improve operations

  • Attract top talent and key resources to turn your vision into reality

  • Build the capabilities and organization to launch and scale a business

Finance: Manage financial risks strategically and make better financing decisions
  • Analyze the financial strength of your business and your competitors

  • Support strategy and decision-making through financial systems

  • Access new funding to grow new business lines or launch new businesses

  • Value the business to support decisions on investing, purchasing, or selling assets

  • Leverage a variety of financing options to restructure your business

  • Harvest business value by divesting a business unit or selling the firm

Global Markets: Gain strategic insight into the international business environment
  • Recognize the opportunities and challenges of doing business across borders

  • Analyze country context and risk and decide where to locate your business

  • Explore the economic, political, cultural, and social challenges of conducting business globally

  • Examine approaches for growing your company in an uncertain world economy

Leadership: Lead and manage people in ways that effectively implement your strategy
  • Compare and contrast the leadership and talent management practices of different firms

  • Evaluate your firm's strategic positioning and ability to create and extract value

  • Assess and manage performance while giving and receiving feedback

  • Create a leadership system that supports ongoing operational excellence

  • Develop a common language across the firm and build stronger networks to share best practices

Marketing: Formulate the key components of a successful marketing strategy
  • Identify market opportunities that create value for customers

  • Build effective go-to-market programs that attract and retain customers and capture value

  • Include digital marketing tools and strategies to enhance profitability

  • Evaluate and adjust your firm's marketing plan and allocation of resources

  • Manage your company's two key marketing assets—customers and brands

  • Develop growth and change approaches to address unique market dynamics

Negotiations: Achieve better outcomes in a wide array of negotiation environments
  • Audit your strengths and weaknesses as a negotiator

  • Test your new negotiation skills in real-world simulations

  • Develop and fine-tune practical negotiation frameworks

  • Master situations where much of the action takes place before or after the negotiating session

  • Deal with uncertainty, deadlock, emotions, and seeming irrationality

  • Handle complex issues due to pressure from competitors and too little power or leverage

  • Navigate multiparty environments, including those who obstruct the deal or behave unethically

Operations and Technology: Drive performance through outstanding execution
  • Leverage operational capabilities to address current challenges and spot new opportunities

  • Focus on the role of the leader in driving operational excellence

  • Motivate people to consistently perform extraordinary work

  • Tackle everyday challenges related to quality, availability, and service

  • Compete on customer service excellence and product innovation

  • Communicate planned operations investments more effectively to external shareholders

Sales: Create an efficient, effective sales strategy that maximizes return on investment
  • Leverage your operational capabilities to sustain competitive advantage

  • Diagnose sales issues beyond anecdotal reports from sales people

  • Link sales and other go-to-market efforts with strategic objectives

  • Understand the options and pitfalls in sales hiring, selection, and compensation

  • Master sales performance management

  • Develop and execute pricing strategies through inside and field sales efforts

  • Evaluate and respond to the factors reshaping buying processes and selling requirements

Strategy: Set and achieve long-term strategic goals
  • Recognize and fulfill your role and responsibilities as your company's chief strategist

  • Know the purpose, components, and role of strategy in building competitive advantage

  • Evaluate the factors that influence your company's ability to sustain a strategic edge

  • Assess the structure of your industry and the threats or enablers that impact profitability

  • Understand the competitive environment as well as your firm's strengths and weaknesses

  • Develop a viable business strategy that addresses both short-term and long-range goals

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