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Creating a Great Webinar

Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provides a great environment for these activities and so much more.

Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. Your participants will develop the skills needed to promote, host, or facilitate a great Webinar for your company. Sharing your passion and knowledge with a Webinar is the best way to reach many with the power of one.

What You'll Learn

Module One: Getting Started

  • Workshop Objectives

  • Action Plans and Evaluations

Module Two: What Can a Webinar Do?

  • Marketing to Prospective Customers

  • Training or Teaching

  • Demonstrations and Presentations

  • Information Sharing

  • Case Study

  • Module Two: Review Questions

Module Three: Successful Webinar Criteria

  • Passion and Enthusiasm

  • Value

  • Knowing Your Target Audience

  • Grab and Keep Attention

  • Case Study

  • Module Three: Review Questions

Module Four: Find the Right Format

  • Tailor It To Your Audience

  • Pre-Recorded

  • The Live Webinar

  • Two Person Team

  • Case Study

  • Module Four: Review Questions

Module Five: Marketing and Social Media

  • Blog Posts and White Papers

  • Email Marketing

  • Offer an Exclusive Deal

  • Hashtags

  • Case Study

  • Module Five: Review Questions

Module Six: Drive Up Registration

  • Avoiding SPAM Filter

  • A Great Title

  • Solicit Questions

  • The Registration Page

  • Case Study

  • Module Six: Review Questions

Module Seven: Leading up to Your Webinar

  • Reminder Emails

  • Practice and Rehearse

  • Test Your Technology

  • Insert Solicited Questions

  • Case Study

  • Module Seven: Review Questions

Module Eight: Presentation Tips

  • Show, Don’t Tell

  • Sharing Your Desktop

  • Strong Visuals

  • Script It

  • Case Study

  • Module Eight: Review Questions

Module Nine: Interacting With Your Audience

  • Polling and Surveys

  • Answer Solicited Questions

  • Activities

  • Q&A Session

  • Case Study

  • Module Nine: Review Questions

Module Ten: Mistakes To Avoid

  • Technical Issues

  • Ignoring Your Audience

  • Audience Not Participating?

  • Timing

  • Case Study

  • Module Ten: Review Questions

Module Eleven: Post Event

  • Contact No Shows

  • Follow Up Email

  • Call To Action

  • Make it Easy to Share

  • Case Study

  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the Wise

  • Review of Parking Lot

  • Lessons Learned

  • Completion of Action Plans and Evaluations

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