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What You'll Learn

This stimulating program offers the opportunity to engage in a dynamic learning experience through presentations, carefully chosen case studies, and small-group discussions. In this program you will examine the strategies of both disruptors and the disrupted. You'll discover why some strategies succeeded while others failed, and learn how to apply these insights to your own strategic decisions.

Participants should expect to spend at least 10 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately 10 days prior to program start.


Disruption and your strategy
  • What does disruption really mean—and how does it work?

  • How can you tell when a potential disruptor is going to be successful?

  • What is the signal that an industry is about to commoditize? How do you position to take advantage of that shift?

  • How do you set strategy in a world that is changing so rapidly? What do you do when what you know is vastly outweighed by what you don't know?

Controlling your destiny: market, resources, and capabilities
  • Whose investment capital will help you succeed, and whose money might poison your chances?

  • Who is your ideal target customer, and how can selecting the wrong customers kill your brand?

  • What is the hidden danger of core competence theory? How should you decide which activities to keep in-house and which to outsource?

  • Should you make acquisitions as a means of building capability? If so, should you integrate them or keep them separate?

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